October is National Pedestrian Safety Month, a critical time to focus on protecting pedestrians on our roads. At Eastern Metal Signs and Safety, we’ve been a trusted leader in traffic safety solutions for over 75 years, providing high-quality, MUTCD-compliant products to ensure safer communities. With 7,314 pedestrian deaths and 68,244 injuries in traffic crashes in 2023, according to the National Highway Traffic Safety Administration (NHTSA), the need for effective pedestrian safety measures is clear. This October, we’re proud to support safer streets with our durable, high-visibility pedestrian signs, barricades, and sign stands. Here’s how Eastern Metal is making a difference and how you can join us in promoting pedestrian safety.

The Urgent Need for Pedestrian Safety

NHTSA’s 2023 data highlights the ongoing challenge of pedestrian safety:

• 7,314 pedestrians were killed in traffic crashes, a 4% decrease from 7,593 in 2022, but still one death every 72 minutes.
• 68,244 pedestrians were injured, a 1% increase from 2022, averaging one injury every 8 minutes.
• 84% of pedestrian fatalities occurred in urban areas, and 77% happened in the dark, underscoring the need for high-visibility solutions.
• 24% of pedestrian deaths involved hit-and-run drivers, and 46% of fatal crashes involved alcohol (driver or pedestrian with a BAC of .01 or higher).
• 74% of fatalities occurred at non-intersection locations, emphasizing the importance of clear signage and barriers in diverse settings.

At Eastern Metal Signs and Safety, our mission is to enhance road safety with innovative, reliable products designed to protect pedestrians and drivers alike. Our pedestrian safety solutions are tailored to address these challenges, ensuring compliance, visibility, and durability.

How Eastern Metal Enhances Pedestrian Safety

Our product line is engineered to meet the unique demands of pedestrian safety, particularly in high-risk urban areas and low-light conditions. Here’s how our offerings align with National Pedestrian Safety Month goals:

High-Visibility Pedestrian Signs

Our MUTCD-compliant pedestrian signs, such as “STOP FOR PEDESTRIAN” and “YIELD TO PEDESTRIANS”, are designed for maximum visibility. Made with reflective materials like 3M Diamond Grade and Orafol, these signs ensure drivers see critical warnings day or night, addressing the 77% of pedestrian fatalities that occur in the dark. Available on Amazon with ratings up to 4.6 stars, our signs are trusted by municipalities and contractors nationwide. Custom messaging options, like “Pedestrians Within Crosswalk,” allow for tailored solutions to specific community needs.

Portable Sign Stands for Flexible Deployment

Our APEX compact sign stands are lightweight, MASH-tested, and ideal for temporary setups in urban areas, school zones, or event spaces. With wind-deflection technology and versatile base options, they ensure stability and quick deployment, perfect for directing traffic or marking pedestrian zones during peak times. These stands support our roll-up signs, making them a go-to choice for rapid-response safety needs.

Pedestrian Barricades for Safe Zones

Our Type I, II, and III pedestrian barricades create clear, safe pathways for foot traffic, reducing risks at intersections (where 17% of pedestrian fatalities occur) and non-intersection locations (74% of fatalities). Made with corrosion-resistant, reflective materials, these barricades are durable and highly visible, ensuring pedestrians are protected in busy urban environments or construction zones.

Roll-Up Signs for Temporary Guidance

Our roll-up signs, made from reflective vinyl, offer portable, high-visibility solutions for temporary pedestrian safety needs. With custom messaging like “Crosswalk Closed” or “Pedestrian Detour,” they guide foot traffic safely during roadwork or events. Approved on Florida’s APL, these signs are a proven choice for state and local agencies.

Integrating Safety into Our Brand

At Eastern Metal Signs and Safety, safety isn’t just a product—it’s our brand identity. Since 1947, we’ve built trust by delivering USA-made, MUTCD-compliant solutions that prioritize community well-being. By aligning with National Pedestrian Safety Month, we’re reinforcing our commitment to safer roads. Our marketing strategy emphasizes:

• Trust and Reliability: Highlighting our 75-year legacy and customer reviews (e.g., 4.6 stars for “STOP FOR PEDESTRIAN” signs) builds confidence in our products.
• Community Engagement: We partner with municipalities, schools, and organizations to promote pedestrian safety campaigns, sharing NHTSA’s English and Spanish resources to amplify messaging.
• Innovation: Our high-visibility materials and portable designs address modern safety challenges, like the 84% urban fatality rate and 77% nighttime deaths.

How You Can Get Involved

This October, join Eastern Metal Signs and Safety in promoting pedestrian safety:

• Use Our Products: Equip your community with our pedestrian signs, barricades, and sign stands to enhance visibility and compliance.
• Share NHTSA Resources: Distribute NHTSA’s English and Spanish materials, including sample news releases, via social media, newsletters, or local media.
• Host Safety Events: Organize workshops or safety walks using our portable signs and barricades to educate drivers and pedestrians.
• Contact Us: Reach out at 1-800-872-SIGN or visit easternmetalsignsandsafety.com for custom solutions tailored to your needs.

A Call to Action

National Pedestrian Safety Month is a chance to make our roads safer for everyone. With Eastern Metal Signs and Safety’s high-quality, MUTCD-compliant products, you can protect pedestrians in urban areas, school zones, and beyond. Let’s work together to reduce the 7,314 pedestrian deaths and 68,244 injuries reported in 2023. Visit our website or call us today to learn how our pedestrian signs, barricades, and sign stands can enhance safety in your community.